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Social media PR Photoshoot

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Description

Despite being a country boy, I love shooting around town because for me it’s different. All those buildings and pools of light between them are delicious. All you gotta do is see them and know how to use them…

So Who Are We Shooting For?

Ewelina is a social media marketeer so the images have to reflect that kind of lifestyle. It’s out there and revolves around a smart phone so that has to feature heavily. (Personally I think it’s amazing to be paid to post selfies of yourself doing cool stuff to followers)

The people who follow Ewelina need to relate to her and see something of her personality in the photos, so the photographer has to capture that. Luckily, Ewelina and I have known each other for years so in this case it was easy. Even though I sounded a bit bossy in the video!

Directing Your Subject:

Don’t forget the person you’re shooting cannot see what you see through the viewfinder and have no idea what photo you’re taking. It’ll sometimes seem strange to them that you want them to face the other way or stand in what to them, seems an unlikely place.

Camera Angles:

Remember, you’re shooting for her audience - not yours! So find out who they are and make the shots appealing to that demographic. In Ewelina’s case that’s going to be younger, social media savvy people so a few tilts and angles are good. We’re talking stand out from the crowd so having people in shot for her to stand out against is good. Where to stand and when to click...

Ewelina-Bournemouth

She’s Bournemouth based so include shots that are recognisable, like the bus.

Light:

Find and use light. Towns and cities are perfect for this because of all the wonderful pools of it I mentioned just now. At Ben & Jerry’s we had great quality light under that overhang. It’s soft, directional and because of the exposure difference between highlight and shade, there’s separation form the background too.

Ewelina-Bournemouth-Red

(We also have colour matching with the blacks and reds which make it even better.)

Remember, non photographers usually think shooting in the sunshine is best so your direction is important. Make sure they trust your judgement.

Location and Environments:

Remember this is about her audience. It’s about standing out from the crowd which is why i included numerous shots with people in them so Ewelina stands out. You can do this with depth of field, light, clothes…

Ewelina-Bournemouth-Blue

A photographer has to see an opportunity and know their camera controls intimately enough to exploit it quickly before it’s gone. The ability to shoot a ‘correct’ exposure in manual mode is only the beginning.  What is correct? Cameras won’t always tell you the correct exposure because it doesn’t know what you want. It’ll tell you what it believes is the best place to begin.

There’s Lots to Think About:

As you can see, there’s loads of stuff to be in control of, so take plenty of shots. By that I mean considered shots - not spraying and praying there’ll be a good one. With so much on your mind it’s easy to miss something that can ruin an otherwise great image. I completely missed the bottle of cleaning spray behind Ewelina at Urban Reef for the first few shots and I’ve been doing fast moving PR photoshoots for years.

Photographers have to be able to think quick, know what to do and sometimes improvise. Even Landscape photography which appears to have plenty of time can catch you out. What about that fleeting moment when the shaft of light breaks through the clouds for just a couple of seconds to highlight a lone tree on a hill?

If you haven’t looked around you, thought the possibilities through and know how to act, you’ll miss it. If you are already good with your camera, what it does and how to use the controls, do yourself a favour and learn how to think these things through so you don’t miss it. If you’ve not done so already, get yourself on my 7 Building Blocks Of Photography course now…

Best wishes...

mike signature clear

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commasopencommasclose Mike I purchased your tutorial 'Digital photography exposed'. It was the best £20 I have spent.
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Comments

Social media PR Photoshoot
Excellent tutorial....definitely made my mind up that it is not my forte,and shall not delve into that genre,so it saved me a lot of wasted time. However,Clickasnap,really grabbed my attention. I also, really liked the comments about it not always being the settings or camera you use,but about what you are shooting, I see so many posts about cameras and lenses,and what should I buy questions...my opinion is,if you don't know what to buy,your not quite ready,so do your homework,and buy what you want,its going to be the extension of your eyes,and what you want people to see.
andan 7, Jul 2018 @ 01:55
Excellent tutorial....definitely made my mind up that it is not my forte,and shall not delve into that genre,so it saved me a lot of wasted time. However,Clickasnap,really grabbed my attention. I also, really liked the comments about it not always being the settings or camera you use,but about what you are shooting, I see so many posts about cameras and lenses,and what should I buy questions...my opinion is,if you don't know what to buy,your not quite ready,so do your homework,and buy what you want,its going to be the extension of your eyes,and what you want people to see.
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Social media PR Photoshoot
I've enjoyed all your videos for several years now but this one really had me buzzing. While there were a few shots I would have gone for (which may, or, may not, have worked) I thought the results were excellent. Having started out with my first SLR and mono film many years ago it took me some time to get to grips with digital, even though I welcomed it, having lost my darkroom due to a house move. To begin with I became too entangled in camera specs. With film, the ISO was fixed at 125 or 400 so all you had to worry about was the aperture and the shutter (in that order). Adding the ability to set the ISO opened up a whole new set of rules. Also modern cameras have far too many settings which just confuse. Thanks to your encouragement via your videos I'm now much more confident in my abilities with digital and use the camera settings and functions in an attempt to get the shots I want and not just what the camera program mode gives me. I'm just beginning to get interested in street photography but I'm not sure about working in such a busy environment.
chrish 7, Jul 2018 @ 03:33
I've enjoyed all your videos for several years now but this one really had me buzzing. While there were a few shots I would have gone for (which may, or, may not, have worked) I thought the results were excellent. Having started out with my first SLR and mono film many years ago it took me some time to get to grips with digital, even though I welcomed it, having lost my darkroom due to a house move. To begin with I became too entangled in camera specs. With film, the ISO was fixed at 125 or 400 so all you had to worry about was the aperture and the shutter (in that order). Adding the ability to set the ISO opened up a whole new set of rules. Also modern cameras have far too many settings which just confuse. Thanks to your encouragement via your videos I'm now much more confident in my abilities with digital and use the camera settings and functions in an attempt to get the shots I want and not just what the camera program mode gives me. I'm just beginning to get interested in street photography but I'm not sure about working in such a busy environment.
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Social media PR Photoshoot
Great to see you back with more video Mike. This seemed challenging but as you say thinking and working with what you have helps all the way. Quite hard on some shots to totally eliminate members of the public but as always you made it work. Nice video with the odd giggle and please Ben be careful near the public and the bollards. Nice work though Ben!
tomandhiscamera 7, Jul 2018 @ 22:31
Great to see you back with more video Mike. This seemed challenging but as you say thinking and working with what you have helps all the way. Quite hard on some shots to totally eliminate members of the public but as always you made it work. Nice video with the odd giggle and please Ben be careful near the public and the bollards. Nice work though Ben!
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