Photo Alchemy

The goal of every photographer is to combine vision with technical know-how to get the very best from a scene, person, place or occasion and capture images that excite and intrigue a viewer, hold their attention and spark appreciation. Making the ordinary, extraordinary...

Alchemy: The transmutation of base metals into gold. 
A seemingly magical process of transformation, creation, or combination

[Oxford English Dictionary]

As photographers we crave the buzz of capturing images in new eye catching, vibrant and powerful ways. We want to tell stories with them, re-create the beauty and experience we felt. To turn boring into brilliant and find a pot of gold at the end of the rainbow.

Before we can claim our treasure, we have to travel the rainbow by exercising an ability to see and imagine how we want the image to look - then combine creativity with technical skills to transform a vision into reality.

In this webinar we'll explore the journey, the five camera controls you need and the domino effect of combining them to get what you want. Pre-visualising, reverse engineering to find settings - and I'll share the back story of my most challenging yet personally rewarding photo shoots and the actions taken to make the image happen and fulfil the client's needs.