Food Photography Pt. 1
Food photography has become much more mainstream since the invention of the celebrity chef and all the beautiful as well as delicious creations they make. But you can't just point a camera at a plate of amazing food and expect an amazing image - you gotta work at it!
This isn't about using a food stylist - this is about using your skills as a photographer to capture the beauty and temptation of chef's creations. As an ad man once said to me, "Don't try selling the sausage - sell the sizzle"!
To do that you need to slow down. find good light,
Lighting is really important with food. Some food will photograph better in soft flat light, some works better with a bit of directional light to bring out shapes and textures.
Camera angle can make a world of difference to how much impact the composition of the image has. remember it's the food that's important here not the surroundings. But it's a subtle distinction. Photographing for a restaurant is different from photographing recipes for a book. The restaurant wants to say a little about the surroundings - the book is all about the food and nothing else.
Now, I am more relaxed when taking a photo. I realized that there are some things to take care of. I don't feel "guilty" any more taking a photo of the same place, looking for different approaches.
- Rafael Hermida -