We believe the photographer (You) is the most important thing in photography.
We believe beautiful images are achieved through inspiration and excitement, not gadgets! We believe excitement, fulfilment and the delight of creating is why You love to make pictures.
We do not just sell photography courses. We sell likes on shared images, a sense of achievement and excitement. We sell a new way of experiencing the world through photography.
We do it through a simple, down to earth approach and 1st hand experience of being bombarded with too much "Tech Drivel"!
We give back to the world we love to photograph, by investing in social enterprise projects that benefit people for whom buying a camera is an expense undreamed of, but who selflessly make powerful pictures for us.