Olympus is launching a new digital version of its Pen camera, which was a success the first time around in the 60s and 70s.
The original Pens were based on the concept that they were as easy to carry around and use as a pen. The design was by Yoshihisa Maitani and the model sold 17 million units.
The new E-P1 version is designed to have the same retro design. It is also very small and easy to use but is able to capture digital SLR images. The camera will also feature a host of modern ad-ons.
A new interface with a selection of 20 shooting modes is intended to make the camera particularly easy to use, while built-in image stabilisation, and a 12.3 megapixel Live MOS Sensor complete with TruePic V image processor makes for extremely high-quality images.
Other features include shadow adjustment and face detection technologies, HD movie capture, sequential shooting of up to 14 images, bracketing functions, dust reduction system using a supersonic wave filter and a 3-inch HyperCrystal LCD.
The camera body will be available priced at £520 plus VAT as well as as part of a range of bundles priced between £610 and £740.
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